Research and Planning: Target Audience for Magazine

The target audience of any magazine is very important. If you aim a college magazine at the wrong type of people, not many people will read and enjoy it to the point that they get it again next month.

The target audience for my magazine is broken down into:

Age

I will aim my magazine at people aged between 15 and 21, taking into consideration potential students joining the college in the next year.

Gender

My magazine will be suitable for both male and female genders to read, although there might be certain articles aimed more toward one gender than the other.

Interests

The interests of the people reading my magazine would be things associated with the perks of college, such as student discount, as well as trips away and interesting visitors at college. Articles will also be useful, such as how UCAS works.

Education

The magazine will be read by people at my college, Hyde Clarendon. They could be people studying part time or full time, and enrolled on A Level Courses or BTEC Courses.

Class

The class of most people at Hyde Clarendon is working/middle class, and my magazine will be written with that in mind.