Who are your audience? Why?
Kelly is a typical member of my target audience because she loves the music featured. She's the sort of person where the music she listens to forms part of a soundtrack to her life and defines her completely. Because of this, music is more than just listening to tracks to her. She loves knowing interesting facts about her favourite bands, and has been to so many gigs and signings that she could probably write a biography about some of her favourite indie stars.
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